Thursday, July 22, 2004

Channels Worth Mentioning

The first part of the MANAGEMENT'S DISCUSSION AND ANALYSIS section that draws my attention is the channels (network operators’ portals) JAMDAT mentions:
  • Verizon’s Get It Now
  • Sprint’s PCS Vision
  • Vodafone Live!
For mobile publishers not entering Asia yet, these are the channels to pay attention to. They will be the most remunerative for JAMDAT and, probably, for other publishers, too. Reliable data on the effectiveness of mobile games publishing channels is hard to come by, and the anecdotal information from publishers who do not have the scale of JAMDAT can paint a confusing picture. This is a good guide to what really matters.


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