How Will We Spend It?

So, if there is no technology magic, and if the strategy is to keep executing strongly, what is JAMDAT going to spend $84 million doing? This is what they say:

We have not determined a specific use for the net proceeds received by us from this offering.

What they have not said about technology, strategy, and use-of-proceeds frames the picture of JAMDAT: We make this many games, we are in this many channels, we have these brands, we make this much money, and we expect to do much more of this in the coming years. And they are probably right. Mobile games are only 5% of the way to maturity as a market – perhaps less. JAMDAT isn’t going to run out of room to grow for a very long time.