International

International sales were 18% of revenues in the first quarter of 2004, up from 14% in 2003. JAMDAT has accumulated a long list of international channels, but, as the numbers show, getting results from channels takes time.

JAMDAT faces additional international market challenges due to brand licenses often being region-specific, due to regional tastes, e.g. American football and NASCAR not being well-known or popular in overseas markets, and due to lack of development in mobile entertainment in many markets.

Competitors such as Gameloft have grown up in European markets, so the money is there in some overseas markets. It is likely that JAMDAT will reap significant revenues overseas, but perhaps not until 2005.